True.com Ads Snare 1,000 Victims Per Hour

 

True.com ad scam parody sleazy

True.com’s ads have become a pop-cultural online icon – a symbol of deceptive online advertising.

The mega-budget interactive campaign is heavily plastered across social media networks like Tribe and MySpace and it works quite well: the ads lure in almost 1,000 new member sign ups per hour.

True.com wasn’t always an extortionate scam site.

The company first started off as “True Beginnings,” and was positioned as wholesome, marriage-minded dating service!

That was was slow-going, so they tried the “No Marrieds. No Felons.” safer-dating angle with rigorous background checks. Unfortunately that didn’t sell so well, either.

Now True.com’s founder Herb Vest has hit the jackpot by positioning True.com as a sleazy hook-up site. His patented advertising method consists of scantly clad models and licentious headlines beckoning you to sign up for a “free” trial.

If you fall for the “free” trial offer you have to give over your credit card information. Then they’ve really got you.

Many users report deceptive practices getting fake winks from bogus “date bait” profiles (pictures of models), or messages far away “members” like hot blondes located in Columbia. Some even get hit on by Nigerian scammers posing as hotties!

Folks who try to cancel the service before the “free” trial expires find that it is impossible to do so online: a cancellation feature has deliberately been omitted from the online interface.

Victims report:

It’s time the True® truth be told. The best way to illustrate it is with this actual, unaltered affiliate program ad from the company:

  • Thanks for this post... I wasn't scammed by them but rather a person off of another site who claimed he was a soldier and wanted me to get him leave. There was fake email address to which I was supposed to send money to process his leave application. I knew that instant is was a scam. Wondering how many women fall for it. Thanks for this post again--I will be sure to blog about it.
  • Tired of being scammed!!
    This site is certainly a SCAM!!!! I would NEVER recommend anyone to sign up, I was scammed exactly the way explained in the previous post, not being able to cancel right on the site, having to cancel by phone in another time zone from mine, being talked to rudely by the so-called customer service rep and then tried to cancel on the site by typing info in the e-mail box and then still charged 9.98 and an additional 49.99, this site is a RIP OFF!!! And I never got any messages from anyone in my area only guys in CA, FL or other far away places, stay AWAY from this site!!!!
  • angryboutit
    how can i sign up for the lawsuit? i disenrolled over a year ago..i found out i have been charged 4 3months
  • joesuccess
    Wow I thought this all along. It sends out emails of people who don't fit your interest, and you don't fit theirs. I go to the profiles and can see it's all wrong.
  • jimidso
    You bet True is a scam! I suspected many of the respondents were nonexistent, too. Many of them were thousands of miles away. I made proximity one requirement. They even seemed to be trying to change my sexuality! Then, many of the respondents looked more thuggish than anything else.
    This company should be put out of business. Maybe Texas is the only state with regulations loose enough to allow operations.
    The pathways to cancellation are littered with half-truths and traps to snare the unwary. The whole setup is more evasive and vague than anything else.
    Then, when the exasperated member finally calls to demand cancellation, the person sounds like one of those fast-talkers you hear doing terms and conditions on commercials.
    True.com stinks!
  • josecabalero
    This is real, true.com is a scam also the DateHook.com is the same thing. They sent a few words email by the chosen ladies but those e-mail are driving by a network administrator used as baite, also their fake or no real ladies starting asking and looking for Gift.All is stories and stories set up by very creative cyber criminal.
  • scammedbytrue

    Looks like TRUE.COM has resorted to stealing credit card information.


    I received a bank alert than an online purchase was made on my account. I checked out the link that was included and found out it was a hook-up site, called my bank to report fraudulent activity.


    Unfortunately they had to wait til it posted to my account first before treating it as such and they suggested that I contact the business. I did and of course they wanted my name and credit card number.


    I'm not an idiot, and didn't give them my account number, which they would have then attached to my name and sold it to whoknowswho in Russia, lol.


    Then the girl on the phone had the nerve to tell me that I would have to cancel the monthly membership or else my card would continue to be charged 49.99 every month. I laughed at that one, since I'm not stupid enough to cancel a membership that I didn't initiate. Good luck collecting payment on a closed card account!


    These people are frauds, crooks and a complete scam. I will gladley join in any civil lawsuit against these aholes. They're using random card generators until they get a hit on an account number, then they want you to call them and give them the remaining info the need in order to steal more of your money. They need to be arrested and prosecuted!

  • jarrad

    this could be true, but a find a LOT of familiar faces and people i know personally on there and they don't seem like scam artists

  • Rob

    i too,did the inital signup,but never gave them my credit card info..i also put Barely any ifno on my profile,because all thru the signup process i was expecting some sort of "hook " nd yep,there it was,the very last signup page,pay now or get nothing,LOL!!


    yet now i get mail Every day All the time from true,claiming that all these women want to meet me,are so compatible,have sent me messages,etc etc etc....its nothing but a scam.


    the part i LOVE,is i live in a small town,and i know Everybody!!


    yet true keeps sending me bogus profiles that are "local " to me!!
    that live in my town!!


    with pictures of women who Dont Live in my Town!!


    hello,its a Scam!
    yes,ill say it again..ITS A SCAM!!
    Dont give them your Credit Card info!!


    and to the guy who supposedly knows mr Vest..well then sonny,if you know him so well,why dont you tell him to Repay the people hes Ripped off?...hrmmm?


    final thought..Really People,what on Gods Green Earth makes you think ANY dating site is worth 50-75 plus bucks a month!!!


    these people are Blatantly ripping YOU off!!


    ill say this,check out plenty of fish..ive been to a few dating sites,and thats the only one that seems to show real people,really local,and while i havent met the one yet,my chances are Infinitely better than Any of you who sign up on true.


    nuff said.

  • In defense of Herb Vest whom I have known for 32yrs, I don't believe his personal business is anyone's concern. Also, what he uses his money for is no one's business either. His sons are not suffering for money. He has seen his grandson, I was at the Christmas dinner he came to with his current wife, which was at his ex-wife's house (which he remains friends with)just after the baby was born. Everyone has a past and that's where it needs to stay. He is a successful entrepreneur and if you're jealous then start your own company and see how far you get. If you have problems with True's website, as with all websites...you must read the fine print. It states that it will keep your information on file and that if you wish not to participate in the future, not to respond to anything they send you. NEVER give your credit card number to a website that offers a free trial unless you know how to read instead of just clicking on "I agree". If you can't afford your own mistake of not reading and being debited $50 some odd dollars, then don't use credit cards!!! Desperate people tend to jump the gun when looking for love. Yes, I agree there are some scum bags on there just looking for a quick webcam peep, but I assure you they are screened and are not felons or married. I routinely monitor those rooms and let True's 24hr monitor room know when crude behavior is being shown. Be real, don't be jealous. Be efficient, don't be scammed.

  • Hopper Moss

    December 3, 2008:


    The United State District Court for the Northern District of Texas (Dallas) has ruled a class action lawsuit against Irving-based Internet dating service True.com can proceed.


    In an order signed on December 3, 2008, Judge David C. Godbey denied True.com's motion for summary judgment on Thomas Wong's class action lawsuit for (1) violation of the Texas Deceptive Trade Practices Act, (2) unjust enrichment, (3) money had and received, and (4) breach of contract. The order in Thomas Wong v. TrueBeginnings, LLC, Case No. 3:07-cv-01244-N is attached. Internet dating service giant True.com was started by Dallas entrepreneur Herb Vest.


    Plaintiff's attorney is Jon G. Shepherd, Alston & Bird LLP, 220 Ross Avenue, Suite 4650W, Dallas Texas, 214-432-7771.


    Defense counsel is Gary D. Eisenstat and John M. Barcus, Figari & Davenport, 3400 Bank of America Plaza, 901 Main Street, LB 125, Dallas Texas, 214-939-2000.


    December 29, 2008:


    In the class action lawsuit filed against Irving-based online matchmaking giant True.com, plaintiff's counsel has moved to add RICO claims to the lawsuit. The following excerpt is from the attached motion to amend the complaint:


    Specifically, the First Amended Complaint alleges a claim under the Racketeer Influenced Corrupt Organizations Act,
    18 U.S.C. §§ 1961-1968 ("RICO"). The First Amended Complaint alleges that defendant True Beginnings LLC ("True") committed wire fraud and bank fraud—which are "predicate acts" under RICO—in two ways: (1) through its "auto subscription" function, by submitting Visa and
    MasterCard charges to financial institutions when the holders of the Visa and MasterCard
    accounts (namely, True's ex-subscribers) had not authorized those charges; and (2) by engaging in a scheme to defraud Visa and MasterCard by artificially increasing the number of monthly Visa and MasterCard charges, and thus artificially reducing its "chargeback ratio," through the use of reloadable "gift cards" purchased in the names of True's top executives and their spouses

  • klerk

    $h/t That is all you can say! On free trial you can't open e-mails and get winks from people 200 miles away when you request within 50 miles. JOKE,SCAM,RIP OFF!!! SAVE YOUR TIME AND MONEY AND EXIT THE SITE IF YOU ENTER IT!!!!

  • Go to a bar.!!

    go to a bar and pick someone up, it might cost a few bucks in drinks but at least they wont charge your card 75 permonth.

  • Tammy

    what a joke i got mad some guy was tring to email me and it wouldn't open i told them there site was a joke and was double the cost of all the others and when i did so they took the guy off my contact list and so i wrote them back ask how come and they put it back on and then when i tried to open his email it said he was no longer a member that site is a rip off

  • john

    but what happens when you've never been to the site, but yet it's plastered on yahoo messenger and msn messenger?

  • Danny Michael

    iv33vt61xd25fakb

  • Keith

    Adding to the scam data, I almost got hooked by this site, seeing all their ads on Hotmail pages. I did the basic signup info (no credit card info), didn't see any matches worth responding to, so I didn't fill out my profile with any pictures or personal info.


    Since then I've gotten a couple spam emails a week, offering me free one week trials because their system was down when I was trying to check my mail--and I wasn't checking anything!


    Gotten lots of emails from various users who are "trying" to contact me, though with no picture or any personal info I can't imagine who would want to.

  • D. Morin

    I was searching classified and discovered those "personals". The "girl" responded, however with link to chat on True.com. I discovered the link was an affiliate of True.com.

  • REALISTIC

    THE TRUTH OF THE MATTER IS IF U DO NOT READ FOR YOURSELF THAN U GET WAHT NON READERS GET ...SURPRISED .....IF U ARE PUTTING A CREDIT CARD ON LINE FOR ANYTHING AT ALL U KNOW THERE WILL BE FUTURE CHARGES AND U NEED TO READ FURTHER ...i HAAVE FOUND THAT EVERYTHING TRUE DOES IS ON THE SITE TO BE READ ...THE ONLY SCAM MIGHT BE KNOWING THAT PEOPLE ARE TOO DUMB TO READ OR CALL AND ASK QUESTIONS. WHEN I SINGED UP IT SAYS THAT I NEEDEED TO CALL TO CXL ...NOT CXL ONLINE. AND BY A CERTAIN TIME OR I WOULD BE BILLED AND GAVE ME THE DATE......OOOOPS I GUESS U GUYS SHOULD READ MORE HUH? MY FIRST CONTACT WAS FROM A WINK THAT THEY SENT OUT THROUGHT THE SYSTEM AND THAT'S HOW MY FIRST CONVERESATION GOT STARTED....AFTERALL IT IS A DATING SITE THEY ARE SUPPOSE TO MATCH U UP WITH PEOPLE...YEAH SCAMMERS CONTACTED ME BUT WHAT SITE DOES NOT HAVE SCAMMERS THEY GET TO SING UP JUST LIKE EVERYONE ELSE ..JUST REPORT THEM

  • Thanks boysc29b76190f2a7ce4a89cd8c81d5e4f46

  • EXPOSED

    The affiliates that True.com and Herb Vest owe money to may need to filed a class action lawsuit. They better file it pretty quick too! There is another lawsuit against Herb Vest and the detective business he started and used to stalk the ex-fiancee. Teresa Koehlar vs Herb Vest and H.D. Vest Investigations,LLC, the 192nd District Court, Dallas Texas. Case# 07-10005. I wonder if all the legal problems and bills are behind the reason True.com won't/can't paid their bills? Vest's 2 sons that bailed him out of trouble with 7.5 millions have tried for several years to get their money back, but Vest refuses and basically disowned them. My investigations have discovered Vest and his wife chartering a yacht that cost around $250,000 a week as long as a month. Yet can't paid his bills! The IRS should check True.com's taxes for personal travel, personal legal fees and personal employees to start with on the company dime.
    Vest has stalked his ex-fiancee for years and there are documents, photos, videos, bills, invoices, and depositions to prove it. Beginning in July 2001. The documents show over 5 years of Vest stalking her even after Vest got married. The lead detective goes on in the depo to say Vest loved her and not his now wife. Vest has had as many as 7 people following at one time and as long as 3 months. Vest’s personal history of womanizing, threesomes with lesbians, and hookers are reflected in his ads. Can't hide your spots!
    Vest and his attorney have flat out lied to the courts and sent a letter to the court that it was “untrue.” Vest and his attorney claimed in the courts that Vest gave the fiancee 2 million beginning in 1996. Now Vest can decide who he lied and defrauded the IRS and SEC or the fiancee and the courts? Something tells me either way Vest is going to having more and bigger legal fees. I also suspect by the end of the year Vest will be in prison. He has to decide if it will be Federal or State prison now.
    Vest’s two sons loaned Vest 7.5 million when he was in financial trouble. Now Vest has disowned his sons and refused to repay. Vest has even gone as far as telling them to “prove it” and “sue me” Vest was the trustee on his oldest son’s account and without permission or knowledge that account was cleaned out by Vest. Vest’s own mother accused him of fraud and forgery by signing her name to a note issued to her when she helped her son start his business. More tax fraud on a publicly traded company?
    If Vest does this to the people that love him and he claimed to love. Is it that hard to believe that he would lie and deceive his customers and affiliates?
    Vest is living large in Dallas with a new 300K+ Maybanc car and new home in the works of millions. He hasn't paid a dime to his sons and in fact left one holding the bag for his current home. They are broke and he is riding around in a 300K car. I wonder if the car is titled to True.com or Vest
    There is a class action lawsuit against True.com filed in Dallas. If you have been ripped off by True.com contact: filed by Washington D.C. based Tycko & Zavareei LLP along with Dallas, Texas based Crews, Shepherd & McCarty LLP. District Court of Dallas County, Texas, and is titled “Wong v. True Beginnings, LLC.” True Beginnings, LLC. Vest also goes by HDVE.
    It is time for the FBI, IRS, SEC, DTP, Dallas DA and Texas DA to investigate Mr. Vest.


    Posted by Mark from Russia of from Russia pm December. Pricey cars, clothes and homes owned by CEOs motivate workers, says Herb Vest, founder and CEO of dating site True.

  • rem

    I like this post. I like the slogan about the class action lawsuit. Creative.

  • I could not find this site in the Search Engines index

  • I have visited your site 476-times

  • I would like mail to be stopped from coming to my house from b.b62 you can email me at skeeter200618@yahoo.com

  • JakeTheSnake

    Ever think its your fault for not reading the fine print?

  • Rob

    Every negative point you make happened to me. When the class action occurs, maybe I'll get $1 of the $50 they scammed out of me. The fake winks, messages, etc. The whole website is a scam if you ask me. I thought the owner was based out of nigeria!

  • MrB
    The old fart married a girl half his age. that is a big number 30+ years. She didn't have breast, so he bought her some. He has bought them for other girlfriends.

    Gold digger and cradle robbing perv.

    The guy is full of crap. He is on his third marriage. Has a history of sexual harrassment, cheating, hookers, threesomes, being sued by his ex-fiance. Vest faked an engagement by running off with another woman to Vegas and Hawaii bought the girl one hundred thousand dollars in jewelry. All this to hurt this woman he dated/cheated on for over 6 years. He cheated on her and has been stalking her by hiring a detective to follow her and had as many as 7 people tracking her at the same time. Had this detective and two others follow her to Vegas on her birthday with her sister because he thought she was a lesbian hooker. having her videotyped, photograph, steel trash, and possible break into her computer and wire tap her phone, had her friends followed. The woman fears for her life and is afraid to leave her home or put out her trash to this day. That is why she is suing Vest. Vest has spent hundreds of thousands of dollars even after he got married. Vest contunied having her followed. She also has proof of peejury by Vest and his attornys to the courts. Vest is tying to claim that she is stalking him and his wife now and is a gold digger. Vest claimed that gave her 2 million dollars.

    Vest has defrauded his two sons and his mother of millions. Never has seen his grandson. Vest broke the settlement agreement by talking about the case in the media with the Doctor he sued and had to make a settlement with the doctor. Vest is suing the dectective that helped discover the truth about is father's death and use to stalk the ex-fiancee. Vest thinks the detective sent the Mrs. Smith letters. He thinks the CIA murdered his father now. Vest has no friends and keeps his wife away from her family and friends. Young, dumb, with boobs that is how he likes them. Vest' words to the ex " I want to own and control you?" May have saved her life

    Vest claims his site is wholesome and the safest. The protection people need is from Vest and True.com running date bait and billing scams.
  • Never mind - the picture is on this page.
  • How can I get the picture of the affiliate program ad with the guy handing over the money? It isn't on your web page anymore.
  • brett
    N Alba,

    An affiliate is probably the one doing the spamming, someone that is working for them. Configure your e-mail spam filter not to deliver messages with the suspect keywords into your inbox. In the worst case scenario, start over with a clean e-mail address and be extremely discriminating about whom you give it to.

    There is a website called 2prong that you can use to register for websites without giving over your e-mail address.

    Sorry to hear about your troubles, but I'm not the least bit surprised to hear they are spamming you.

    Good luck!
  • How do I get these jerks to stop spamming me? I dont have an account with them and never will. Ive made 3 phonecalls and left MANY response emails to their complaint department. The more i complain the more crap I get for Christian only and Black only true.com sites. I wonder if theres a white only true.com site?

    How can they claim to be safe when they buy email lists and spam everyone 3 times per day? How do they know Im Christian - w/ Im not! How do they know Im not married or a pedophile?
  • Anonymous
    Amen! I am obsessed with this. Just filed a BBB fraud complaint and a fraud report with my credit card (not to mention asking them to change my CC # and send me a new card). Has anyone gotten resolution on any similar complaints? Am I really going to have to suck it up and lose $50.98, or will I eventually get it refunded?
  • Hey, Thanks for the link. And thanks for this thorough accounting of True.com's chicanery.
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